WhatsApp message forwarding limits reportedly cut back virality by 70%

WhatsApp message forwarding limits reportedly cut back virality by 70%


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WhatsApp is seemingly lowered message virality by 70%.


Angela Lang/CNET

WhatsApp’s seen a serious discount in viral messages because it imposed new limits on message forwarding earlier this month, in response to TechCrunch. The unfold of “extremely forwarded” messages on the service has dropped by 70% globally, a spokesperson advised the location.

The Fb-owned service pushed again towards misinformation linked to the coronavirus outbreak by introducing friction into the message forwarding course of — in the event you get a message that is been forwarded greater than 5 occasions, you possibly can solely ahead it to 1 chat at a time.

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Previous to that tweak, you possibly can ship such messages to 5 chats at a time — the earlier restrict was added final 12 months after 2018 mob violence and lynchings in India had been linked to false info that unfold on the app.

WhatsApp did not instantly reply to a request for remark.



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