Take-Two Interactive, the mum or dad firm of Grand Theft Auto developer Rockstar, often spends round $10million to $40 million a yr on advertising. Between April 1, 2023 and March 31, 2024, it will drop an enormous $89 million, in line with a latest SEC submitting. That is result in recent hypothesis that Grand Theft Auto VI will launch someday in 2023 or early 2024.
The numbers try. The final time Take-Two spent a lot on advertising was in 2018, the yr Purple Lifeless Redemption 2 launched. Purple Lifeless Redemption and Grand Theft Auto are the corporate’s two gargantuan franchises, and there hasn’t been a Grand Theft Auto sport since 2013.
Additionally price noting is that Take-Two intends to spend round $150 million annually on sport growth and licensing from 2021 till 2024, in line with the submitting. It is a enhance from the unique minimal commitments of $120 million, $114 million and $56 million it outlined in final yr’s annual submitting.
In different phrases, Take-Two plans on spending a ton on advertising in 2023’s fiscal yr, and is spending much more tons on software program growth within the subsequent few years. One thing large is coming, whether or not it is Grand Theft Auto VI or not.
By 2023 it’s going to have been 10 years because the PlayStation 3/Xbox 360 launch of Grand Theft Auto V, a sport which was subsequently launched on, and continues to be a high vendor for, the PlayStation four and Xbox One.
It might be the largest hole between Grand Theft Auto video games by far. The hole between Vice Metropolis and San Andreas was simply two years, whereas there was a 5 yr wait between IV and V. You’ll be able to chalk up the prolonged wait to the more and more staggering complexity of large-scale video games — and the truth that Take-Two is estimated to nonetheless make round $600 million a yr by Grand Theft Auto V On-line.