Smartphone gross sales drop 20% in Q2 attributable to coronavirus pandemic, analyst says


Firms together with Samsung and Apple noticed year-over-year declines in cellphone gross sales in Q2 2020, based on Gartner. 

Angela Lang/CNET

World smartphone gross sales dropped 20.4% within the second quarter of 2020, based on a Tuesday report by Gartner. The coronavirus pandemic continues to influence the cellphone business, the analysis agency says, with worldwide gross sales dropping to 295 million items.

Out of the highest 5 smartphone distributors, Samsung noticed the most important drop in gross sales. The corporate offered round 55 million smartphone within the second quarter, a decline of 27.1% yr over yr. The corporate launched its Galaxy S20 lineup earlier this yr. 

“The COVID-19 pandemic continued to negatively have an effect on Samsung’s efficiency within the second quarter of 2020,” Anshul Gupta, senior analysis director at Gartner, mentioned in an announcement. “Demand for its flagship S Collection smartphones did little to revive its smartphone gross sales globally.”

In the meantime, Apple’s gross sales had been nearly flat year-over-year, Gartner mentioned. Huawei‘s year-over-year cellphone gross sales additionally fell 6.8%, however the 27.4% quarter-over-quarter development it noticed led it to just about tie with Samsung for the primary spot. 

Final month, tech market analysts CanalysCounterpoint and IDC mentioned Huawei shipped extra telephones worldwide than some other vendor for the primary time within the second quarter of 2020. The analysts credited the coronavirus pandemic with giving the Chinese language firm the sting. 

In line with Gupta, Huawei “captured 42.6% of China’s smartphone market within the second quarter,” and “benefited from the sturdy assist of communications providers suppliers for its 5G smartphones.”

As nearly all main markets however China continued to see shelter-in-place restrictions for a lot of the quarter, demand for smartphones continued to drop, Gartner mentioned. 

“The improved scenario in China noticed demand recovering quarter-over-quarter,” Gupta mentioned. “Journey restrictions, retail closures and extra prudent spending on nonessential merchandise in the course of the pandemic led to the second consecutive quarterly decline in smartphone gross sales this yr.”

Apple’s gross sales did develop quarter-over-quarter, Gartner famous, although they dropped 0.4% year-over-year.  iPhone gross sales did higher within the second quarter than most smartphone distributors, mentioned Annette Zimmermann, analysis vp at Gartner. China’s improved enterprise atmosphere helped Apple develop there, Zimmermann famous, and the launch of the lower-priced iPhone SE helped push customers of older gadgets to go for an improve.

At the same time as demand elevated, China’s cellphone gross sales dropped 7% within the second quarter, with round 94 million items offered. India’s rigorous lockdowns led to “the worst smartphone gross sales decline (-46%) among the many prime 5 international locations on the earth,” based on Gartner.

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