Samsung India has joined arms with social media big Fb to coach offline retailers to go digital on platforms like Instagram and WhatsApp. The 2 corporations have already skilled greater than 800 offline retailers and extra coaching classes are lined up within the coming weeks.
“The presence of native Samsung retailers on Fb, Instagram, and WhatsApp will assist shoppers attain out to their native retailers for extra details about their desired Galaxy smartphone, and store for Galaxy smartphones on the platform of their alternative,” Samsung stated in a press release.
“Our partnership with Fb helps a lot of our retail companions go digital in an enormous approach. By leveraging the Fb coaching, our retail companions will be capable to uncover and goal native shoppers digitally,” Mohandeep Singh, Senior Vice President, Cellular Enterprise, Samsung India, stated in a press release.
The coaching helps Samsung’s offline retailers make their enterprise recognized domestically and arrange their enterprise pages and accounts on Fb, Instagram, and WhatsApp.
“With the altering atmosphere round COVID-19, persons are spending extra time on digital platforms together with the Fb household of apps. This has led manufacturers to change go-to-market fashions by adapting to modifications within the worth chain, quickly digitising key journeys,” Prasanjeet Dutta Baruah, Vertical Head – Know-how, Telecom, Automotive, and New Enterprise at Fb India, stated in a press release.
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