YouTube on Monday introduced that streaming star PewDiePie will make the Google-owned video platform his unique on-line stage.
PewDiePie, whose actual identify is Felix Kjellberg, has 104 million subscribers at YouTube, the place his movies have racked up greater than 25 billion views.
No particulars have been disclosed concerning any monetary incentives concerned in his resolution to go unique at Google-owned YouTube, which competes with rival platforms similar to Amazon-owned Twitch and Microsoft Mixer.
“YouTube has been my dwelling for over a decade now and dwell streaming on the platform seems like a pure match as I proceed to search for new methods to create content material and work together with followers worldwide,” Kjellberg stated in a launch.
Kjellberg created a YouTube channel in 2010 and commenced importing movies of “Minecraft” and “Amnesia” recreation play, in response to the service.
His channel has developed to incorporate a variety of comedy and response movies in addition to in style movies about matters catching fireplace on numerous on-line platforms.
In August 2013, Kjellberg grew to become the most-subscribed YouTube channel on the planet in 2013, and 6 years later grew to become the primary particular person YouTube creator to achieve 100 million subscribers.
Kjellberg goes unique at YouTube as on-line gaming and video streaming has surged general as individuals staying dwelling because of the lethal pandemic flip to the Web for leisure.
“YouTube is the place the world comes collectively to attach and through these unprecedented instances,” stated head of gaming Ryan Wyatt.
“I could not be extra thrilled to proceed to develop our roster of creators who’re making our platform their unique dwell streaming dwelling.”
The checklist of gaming-related content material stars unique at YouTube embrace CouRage, Lachlan, LazarBeam, Muselk, Typical Gamer, and Valkyrae.
YouTube touts being the most important world gaming platform with greater than 200 million players a day watching greater than 50 billion hours of recreation play yearly.
The 30-year-old Swede has additionally stepped into controversy over time.
In September 2017, he apologised for utilizing a racial slur in an expletive-laden rant towards an opponent throughout a live-streamed laptop recreation.
Earlier than that, he was shunned by YouTube and Disney over movies containing anti-Semitic insults or Nazi references.
In 2016, he was quickly blocked from Twitter after joking he had joined the Islamic State group.
Kjellberg final 12 months stated he was “sickened” after listening to that the gunman behind a New Zealand mosque bloodbath had promoted his movies earlier than opening fireplace.