OnePlus confirmed its new budget-smartphone, placing all rumours and speculations at relaxation and stated that it’s engaged on a “new, extra reasonably priced smartphone product line” that can launch first in India and Europe. OnePlus Co-founder and CEO Pete Lau revealed the brand new growth by a discussion board put up on the OnePlus Group website. An Instagram account has additionally been created by the corporate carrying a username “OnePlusLiteZThing” that confirms the July launch date. Lau did not point out any particulars in regards to the launch of the primary smartphone within the new vary. Nevertheless, if we take a look at the hearsay mill and take into account the newly created Instagram account, it is going to doubtless be the OnePlus Z.
“As we’ve at all times executed once we attempt one thing new, we’re going to begin comparatively small with this new product line by first introducing it in Europe and India,” Lau stated within the discussion board put up. “However don’t be concerned, we’re additionally trying to carry extra reasonably priced smartphones to North America within the close to future as properly.”
OnePlus could have a brand new product workforce led by Paul Yu, who at present heads its Cell Growth Division. This new workforce could have employees from all around the world, the chief stated.
July launch confirmed
To create some hype earlier than the official launch of the brand new smartphone line, OnePlus began an Instagram account that’s at present personal however has 4 posts. The newest put up on the Instagram account exhibits Morse code that interprets to the textual content “July”. This means that the primary smartphone underneath the brand new line will debut in July.
There are rumours that recommend July 10 because the launch date for the brand new smartphone that’s rumoured because the OnePlus Z, aka OnePlus Nord. Nevertheless, it’s protected to take that hearsay with a pinch of salt till the corporate makes a affirmation from its finish.
New transfer to draw new viewers?
That is notably not the primary time when OnePlus is attempting to carry one thing reasonably priced to the market. It tried and failed earlier with the OnePlus X that was launched in November 2015 as a finances mannequin by the corporate.
However, the brand new transfer is more likely to be useful in attracting clients who have been avoiding OnePlus telephones currently — on account of premium pricing. The corporate did begin its journey in 2014 as a “flagship killer” maker, in any case.
Is OnePlus eight Professional the proper premium telephone for India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to by way of Apple Podcasts or RSS, obtain the episode, or simply hit the play button beneath.