MobiKwik Eliminated From Google Play for Aarogya Setu Hyperlink in App: CEO

MobiKwik Eliminated From Google Play for Aarogya Setu Hyperlink in App: CEO

MobiKwik has been faraway from the Google Play retailer, due to a violation of the app retailer’s advertisements coverage. In line with MobiKwik co-founder and CEO Bipin Preet Singh, this was executed as a result of the app has a hyperlink to the Aarogya Setu app. Singh stated in an interview that MobiKwik acquired a warning from Google per week in the past for selling Aarogya Setu, however then it stated this was a mistake when contacted by MobiKwik. Nonetheless, after this, the app was faraway from Google Play.

Singh tweeted that MobiKwik and different fintech companies have been requested to incorporate the hyperlink to Aarogya Setu by the Reserve Financial institution of India (RBI) as a part of a really enthusiastic push to drive installs of the contact tracing app, which has been downloaded greater than 10 crore occasions. You possibly can see that different apps corresponding to Paytm additionally embody hyperlinks to Aarogya Setu, on each Android and iOS apps.

“App was eliminated as a result of we had a hyperlink to Aarogya Setu app,” Singh defined over an electronic mail to Devices 360. “They gave us a warning one week in the past and we defined that now we have been requested to do that. Then as we speak they first eliminated it round 3pm IST after which we pursued their crew and resubmitted the app after eradicating the hyperlink to Aarogya Setu and now they made it dwell.”

“Google clarified that there isn’t a hurt in selling Aarogya Setu app on MobiKwik, nevertheless, they eliminated our app as we speak from the Play Retailer with none intimation,” Singh stated. 

A contemporary model of the app is now obtainable on Google Play. This model doesn’t have Aarogya Setu within the hyperlinks beneath anymore, Singh confirmed. “Your entire expertise is bigoted and has no logic as a result of so many different apps have the identical hyperlink,” Singh stated.

The up to date model of the MobiKwik app has eliminated the Aarogya Setu hyperlink.


Google does have insurance policies towards apps that include misleading or disruptive advertisements and people which are not clearly labelled. Nonetheless, if that’s the reason why the MobiKwik app was faraway from Google Play, then we should ask why different apps which additionally promote Aarogya Setu are being allowed on the shop. Devices 360 has written to Google for affirmation and can replace the copy as soon as we get a response.

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