Google rebrands its GSuite productiveness apps to Google Workspace


Google is rebranding its enterprise apps.

Angela Lang/CNET

Google on Tuesday stated it is giving a brand new title to GSuite, its line of productiveness apps aimed toward enterprise prospects. The set of providers will now be known as Google Workspace.

The rebranding comes as Google makes a much bigger effort to courtroom firms for its cloud providers, pushing enterprise variations of apps together with Docs, Sheets and Drive. Google has been seeking to increase its cloud enterprise because it tries to search out extra methods to become profitable outdoors of search and promoting. Google stated its Workspace suite now has 2.6 billion month-to-month customers. 

Along with the brand new title, Google launched a couple of new options on Tuesday. Customers will now be capable to see previews of hyperlinks they add to their information, as a substitute of getting to click on via. Google’s software program may even recommend actions if an individual “@” mentions a co-worker, resembling assigning them a job or sharing a doc with them. Google can be increasing picture-in-picture instruments for video calls in Meet, the corporate’s teleconferencing software program that competes with Zoom. 

For customers, the modifications are notable as a result of Google usually debuts new options within the business-oriented variations of its software program providers earlier than releasing them extra broadly. 


Redesigned icons for Google’s Workspace apps.


The announcement comes as workplace life has floor to a halt for a lot of firms because of COVID-19, main employees to swap company campuses for residence places of work. At Google, most staff are anticipated to work remotely till not less than July 2021. 

“We’re embracing the truth that work is now not a bodily place we go to, essentially,” Javier Soltero, head of Google Workspace, stated throughout a press briefing Monday. “Work will happen all over the place in between, and places of work will tackle a special function.”  

The corporate, nonetheless, stated it started engaged on the brand new options final yr and the rebranding wasn’t spurred by the brand new give attention to distant work ushered in by the pandemic. Nonetheless, working from residence has been a boon to Google’s providers.  In April, Google CEO Sundar Pichai stated utilization of Meet had spiked. He stated the service was including three million new customers a day in the course of the pandemic, up from 2 million new customers a day a couple of weeks earlier

In July, the corporate introduced a main redesign for Gmail, aiming to increase the app past an e mail service and right into a hub for planning initiatives and chatting with co-workers. The replace brings Gmail in additional direct competitors with different productiveness apps from rivals together with Slack and Microsoft, which has a product known as Groups. 

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