Ford mockumentary ponders the destiny of legendary pretend pitchman John Bronco


Advertising and marketing is a troublesome enterprise. It requires you to persistently discover new methods to interrupt by way of the shell that individuals construct round themselves to achieve them and persuade them to purchase one thing. Generally that is carried out very instantly with massive shouty advertisements full of vivid colours and loud noises. Different occasions, you need to get somewhat weirder, like Ford appeared to on Tuesday.

The Blue Oval appears to have opted to create a pretend documentary movie, known as John Bronco, which makes an attempt to know what occurred to a pretend legendary Ford pitchman of identical title. Now, normally, this type of factor would simply elicit a bunch of cringes and groans from us journalist sorts, however the title function of John Bronco is being performed by none apart from Walton Goggins, and that, mates, has my consideration.

The mockumentary solid contains Tim Meadows, Kareem Abdul-Jabbar and Bo Derek. They obtained Dennis Quaid to relate it. Is it going to be good? In all probability not. It is a 37-minute advert for the Ford Bronco, in any case. Am I going to waste 37 minutes of my life watching it?

Because the late, legendary movie producer Robert Evans would say, “You guess your ass I’ll.”

There are different, even weirder parts to the mockumentary’s web site. For instance, you may submit sightings of John Bronco. A part of me needs that Ford had paid Walton Goggins a pile of money to hang around in character, however that is most likely not the case. Moreover, how would you acknowledge a pretend pitchman performed by an actual character actor in a socially accountable masks anyway?

Anyway, there isn’t any official point out of Ford wherever on the movie’s web site or social media, and the teaser video they posted simply says the movie is coming quickly, so your guess is pretty much as good as ours as to when or if it’s going to really debut.


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