Ford F-150 over a chilly beer: Truck house owners would sacrifice lots to maintain their pickup


“Palms off my truck,” pickup house owners say.


Emme Corridor/Roadshow

Pickup truck house owners will hand over lots earlier than they hand over the keys to their automobile, in line with a cute survey Ford commissioned forward of the 2021 F-150’s debut.

Ford and PSB, a world analytics marketing consultant firm, polled 2,000 pickup truck house owners simply to see how deep America’s love affair with pickup vans runs. Lengthy story quick, it runs actually deep. House owners declared they’d hand over alcohol, espresso and their telephone earlier than their truck.

The survey checked out a wide range of age teams, with the most important group being these aged 18-34 at 27%. Of these surveyed, 38% of them owned a Ford F-150, whereas the others owned a competing model akin to Chevrolet, Ram or Toyota. The break up between women and men was additionally fairly slim, with the group made up of 54% males and 46% girls.

Digging into the info, a whopping 82% mentioned they’d hand over a music streaming service earlier than their truck. That is simple since different digital music media exists right this moment. Or, you already know, CDs can nonetheless be a factor. Nevertheless it will get fairly fascinating as Ford requested what else truck prospects would hand over.

Among the many respondents, 79% mentioned they’d hand over alcohol earlier than their truck, whereas 71% mentioned they’d ditch espresso if it got here right down to it. Coming near a majority, 47% mentioned they’d ditch their cell phone, and behind telephone utilization, 44% declared they’d grow to be a vegetarian as a substitute of swapping their truck for an additional automobile.

Rounding out the questions, 38% mentioned they’d cease having intercourse. Of the group, 15% additionally mentioned they’ve a tattoo of their trusty workhorse. Clearly, truck house owners are some devoted of us.

Maybe most significantly, house owners see their pickups as a instrument to assist others. Nearly all the survey inhabitants (94%) mentioned they’ve used their truck to assist others, and 34% use their pickup weekly to supply help.

Whereas the survey offers a snapshot of America’s love affair right this moment, Ford additionally kicked issues out to the longer term. When requested about an electrical truck, 40% mentioned they’re excited a few battery-powered pickup. Nearly the identical portion (38%) mentioned they’d swap to an electrical pickup in the event that they had been assured it made no compromises in comparison with a conventional truck.

That is a wholesome determine since Ford plans to leap into the electrical pickup sport within the very close to future with an electrical F-150. We should always see a battery-powered F-150 land within the US throughout the subsequent two years.


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