Asus Zenfone 7 Professional is a flipping cool cellphone, however you may need to pay for it


  • Flipping digicam
  • Uninterrupted show
  • Lengthy lasting battery
  • Refresh charges

Do not Like

  • Not water-proof
  • Telephone will get scorching
  • No help for wi-fi charging
  • Steep improve in worth

Greater than a yr after Asus impressed with a flipping digicam on its flagship Zenfone 6, the corporate is again with the Zenfone 7 Professional. The cellphone’s standout function is a swiveling digicam that easily flips excessive of the cellphone to take selfies. It additionally sports activities a big uninterrupted show, 5G connectivity, a blazing-fast processor, quick refresh charges and an enormous battery. Alongside the 7 Professional, Asus launched a base variant referred to as the Zenfone 7.

With these up to date options, Asus bumped up costs considerably from the $499 Zenfone 6 to ranges which can be powerful to justify. The upper-end Zenfone 7 Professional (the cellphone I obtained for overview) prices roughly $960 (roughly £715 or AU$1,290) when transformed from euros, whereas the Zenfone 7 begins at round $840 (about £625 or AU$1,130). Though the Zenfone 7 Professional comes with improved options like Qualcomm’s most superior chipset and a greater flip digicam, you don’t get the worth for cash that made the Zenfone 6 such a superb buy. 

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The cellphone comes with some drawbacks too. For instance, it isn’t water-proof and there isn’t any help for wi-fi charging. Plus the cellphone can get uncomfortably scorching when charging or performing demanding duties. In case you’re dead-set on displaying off a flip-camera cellphone to your mates, then I would advocate going for the extra inexpensive Zenfone 7. The previous appears to be like similar to the 7 Professional and serves up most of its core options, however has much less storage (128 GB versus 256GB), a distinct chipset (Snapdragon 865 versus Snapdragon 865 Plus) and no optical picture stabilization within the digicam. In the meantime, the Zenfone 6’s launch worth was $499. If an IP score is vital to you, the OnePlus Eight Professional is an efficient Android different inside an identical worth bracket. 

Sadly, Asus does not at present have plans to formally rollout the cellphone within the US. However the Zenfone 7 and Zenfone 7 Professional are anticipated to be launched in elements of Europe in late September for 699 euros and 799 euros respectively, so that they’ll be fairly simple to import. 


Asus added a 3rd telephoto lens to the Zenfone 7 and seven Professional (pictured right here).

Sareena Dayaram/CNET

Asus doubles down on that flip digicam

For the reason that flip digicam influences many elements of the Zenfone 7 Professional’s aesthetic, it is troublesome to speak about design with out first addressing its most distinctive bodily function. The digicam unit consists of three lenses that flip from again to entrance excessive of the cellphone (and vice versa) with a click on of a button. This lets you use its greater decision cameras, that are usually reserved for the again of the cellphone, as front-facing shooters. Due to this, Asus eradicated the entrance digicam altogether and because of this delivered a very uninterrupted show, freed from any notches or cut-outs that might usually home a lens. 


Like its predecessor, the Zenfone 7 Professional has a notch-less show. 

Sareena Dayaram/CNET

For the Zenfone 7 telephones, Asus upgraded the flip-cameras’s motor from the Zenfone 6, to at least one that it says is smoother, extra sturdy and extra versatile as a result of addition of a unique approach sensor. The corporate says the flip-cam can endure 200,000 flips, lasting you about 5 years or twice so long as the Zenfone 6. Within the week or in order that I’ve spent with this cellphone, I’ve had enjoyable utilizing the flip digicam. I believe it is a artistic, intelligent and well-thought out resolution that truly integrates with helpful options. However, regardless of Asus’ claims, I fear the fixed rising and re-emerging of the digicam unit could make it susceptible to extra put on and tear. For its half, Asus has added an auto-retract safety function to its flip digicam, which might sense when the handset is in a freefall. I examined this by dropping it on to a mattress from a peak of roughly 4 toes and may verify it really works. 


Sareena Dayaram/CNET

The Zenfone 7 Professional is cumbersome, however has an incredible display

Other than the avant-garde flip digicam setup, the sheer measurement and weight of the Zenfone 7 Professional was the subsequent factor I seen about it. It is one of many heaviest telephones I’ve used and I typically discovered myself navigating it with two fingers. The cellphone I used to be given for overview was totally black apart from the again which featured a darkish inexperienced sheen. General, the colour scheme was a bit too darkish for my style, however I can see why individuals would respect this end. (The bundled charger and cable are black too.) On the suitable aspect of the handset, there are two buttons, particularly, a quantity management fingerprint reader that doubles up as an influence button, which may be customised. The aspect fingerprint labored seamlessly and was simple to get accustomed to, however I do desire an in-display reader. 

The Zenfone 7 Professional includes a 6.67-inch AMOLED show with speedy 90Hz refresh charges. Most telephones have a 60Hz show, which suggests the display refreshes 60 occasions a second. But it surely’s not as excessive because the 120Hz screens on the OnePlus Eight Professional and Galaxy S20. With the quicker display, the animations look smoother, whereas textual content and pictures are crisper. The cellphone runs on Android 10 out of the field and has a personalized pores and skin referred to as Zen UI. It jogs my memory of inventory Android, however total I discovered it clear, easy and straightforward to navigate.


Sareena Dayaram/CNET

The Zenfone 7 Professional’s three cameras

This digicam took sharp and vibrant photos within the daylight and even in overcast climate situations. Low mild imaging was largely good too and it did properly brightening up some environments, particularly once I used Evening Mode. At occasions, nevertheless, photos appeared barely artificially sharpened.

Out of the Zenfone 7 Professional’s tri-camera module, it is the telephoto lens that may be a new addition. It permits for 3x optical zoom and as much as 12x digital zoom. At this degree, photos have been blurry and grainy. In case you intend on utilizing zoom to seize particulars of faraway topics, you will not obtain that with this cellphone, sadly. At 3x optical zoom, images look crisp in sunny situations, however tended to look grainy in trickier lighting environments. General, this digicam positively wasn’t best-in-class, however then once more this cellphone appeals to individuals who need a flipping digicam and never essentially the very best digicam.

As for video, there was help for as much as 8K video at 30 frames per second with EIS. It makes for large file sizes and is not a video function I anticipate to make use of a lot. However due to the flip cam, you may have the choice of constructing use of this high-tech function from the cellphone’s entrance.


Instance of ultra-wide shot taken in daylight. 

Sareena Dayaram/CNET


Taken on default settings.

Sareena Dayaram/CNET


Instance of 3x optical zoom. The photograph turned out crisp, vibrant, and true-to-life.

Sareena Dayaram/CNET


This {photograph} was captured utilizing the Zenfone 7 Professional’s devoted night time mode setting. You possibly can see that it has been brightened in comparison with the photograph beneath that was taken with out night time mode.

Sareena Dayaram/CNET


Sareena Dayaram/CNET

Taken indoors with pure mild pouring by means of the window. The digicam did job of taking an in depth and color-accurate photograph.

Sareena Dayaram/CNET


The Zenfone 7 Professional’s 5,000-mah battery lasts properly 

Asus prides itself on the “unbeatable endurance” of its Zenfone batteries, so I used to be trying ahead to experiencing its seemingly limitless battery life and it did not disappoint. It lasted me practically 23 hours with what I might describe as average utilization. That means I used my cellphone for about an hour of Zoom video calls, WhatsApp messaging, studying information on numerous social media apps and taking some images. Once I went to mattress, I muted the cellphone and did not swap on airplane mode, which might have preserved battery life much more. Additionally, once I constantly performed an HD video on Airplane mode for battery checks, the cellphone lasted for greater than 15 hours at 50% brightness.

When the battery did lastly run out, it managed to hit a 50 p.c cost in 30 minutes and get absolutely revitalized in 100 minutes or so, which is barely longer than the quoted 93 minutes. Just like the Zenfone 6, Asus determined to stay with an enormous 5,000-mAh battery for the Zenfone 7 sequence. Although the capability did not improve with the brand new iteration, it added extra battery-care options and a quicker 30-watt charger. What actually stood out was the diploma of customization Asus offered by way of battery-care options and charging. One new function is the choice to allow all the time sluggish charging, which the corporate says helps protect battery capability in the long term. One other instance was the higher restrict charging function, which lets you restrict how a lot you cost your battery, say to 90% as a substitute of the complete hundred. Once more, Asus says that is as a result of commonly hitting a 100% cost degrades battery capability over time.

On the coronary heart of the Zenfone 7 Professional is the new Snapdragon 865 Plus processor, which is meant to be 10% quicker than the 865 processor discovered on most premium Android telephones. In my expertise, it was extraordinarily snappy and completely succesful. Nothing bought in its manner. Different fancy telephones that use this processor embrace Samsung’s pricier Galaxy Word 20, Word 20 Extremely and Oppo’s Discover X2 and Discover X2 Professional. The Zenfone 7 Professional is backed up by 8GB RAM and 256GB of inner storage, and held up extraordinarily properly in benchmark checks.

Zenfone 7 vs. Zenfone 7 Professional

Asus Zenfone 7 Asus Zenfone 7 Professional
Show measurement, decision 6.67-inch AMOLED; FHD 6.67-inch AMOLED; FHD
Dimensions (Inches) 6.49 x 3.04 x 0.37 inches 6.49 x 3.04 x 0.37 inches
Dimensions (Millimeters) 165.08 x 77.28 x 9.6 mm 165.08 x 77.28 x 9.6 mm
Weight (Ounces, Grams) 8.11 oz; 230g 8.11 oz; 230g
Cellular software program Android 10 Android 10
Digicam 64-megapixel (foremost digicam), 12-megapixel (ultra-wide), and (telephoto) 64-megapixel (foremost digicam), 12-megapixel (ultra-wide), and (telephoto)
Entrance-facing digicam None None
Video seize 8K 8K
Processor Snapdragon 865 Snapdragon 865 Plus 5G
Storage 128GB 256GB
Expandable storage as much as 2TB microSD card as much as 2TB microSD card
Battery 5,000 mAh 5,000 mAh
Fingerprint sensor Aspect Aspect
Connector USB-C USB-C
Headphone jack None None
Particular options Flip digicam, 5G enabled, 90Hz refresh charge, 30W charging Flip digicam, 5G enabled, 30W charging, 90Hz refresh charge
Worth off-contract (USD) $840 (transformed from 699 euros) $960 (transformed from 799 euros)
Worth (GBP) £625 (transformed from euros) £715 (transformed from euros)
Worth (AUD) AU$1,130 (transformed from euros) AU$1,290 (transformed from euros)

First printed Sept. 1.

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