Apple registered a 78 p.c development in smartphone shipments year-on-year (YoY) in India within the first quarter of 2020, a Counterpoint Analysis report claims. The massive leap in shipments grew to become potential because of the constructive response obtained from the shoppers for its iPhone 11 smartphone. Xiaomi stays the main smartphone maker within the nation with. It had a 30 p.c market share in Q1 2020. Vivo ranked second whereas Samsung got here third with 17 p.c and 16 p.c share respectively.
The Counterpoint knowledge stated that Apple (78 p.c) was one of many prime three manufacturers within the nation when it comes to development in smartphone shipments within the nation. It adopted solely Realme (119 p.c) and Oppo (83 p.c). It’s clear that whereas Apple, with its high-priced telephones, shouldn’t be among the many most most popular smartphone manufacturers in India, it has recorded a big development.
In response to Counterpoint’s final report Apple had registered a 41 p.c YoY development in smartphone shipments through the fourth quarter of 2019.
Counterpoint knowledge confirmed that other than the iPhone 11, Apple’s success might be attributed to low cost affords on Amazon and Flipkart as these helped hold the costs comparatively decrease. Furthermore, within the ultra-premium phase (> Rs. 45,000) Apple was main within the nation with a market share of 55 p.c.
Total, the Indian smartphone market grew four p.c (YoY) within the first quarter of 2020. The report added that COVID-19 pandemic had impacted the the Indian smartphone market. A nationwide lockdown was applied in India by the top of the above-referred quarter, ensuing within the closure of offline shops in addition to e-commerce companies.
Counterpoint estimates that there may very well be a 10 p.c decline in general smartphone shipments in India for the total calendar 12 months. The market-research company additionally believes that the entry-level smartphone shipments will witness a droop in demand as a result of these prospects have been worst-hit by the lockdown.