Apple Dominated True Wi-fi Earbuds Shipments in India in 2019: Analysis

Apple Dominated True Wi-fi Earbuds Shipments in India in 2019: Analysis


After including thousands and thousands of smartphones, India is transferring in the direction of turning into an enormous marketplace for true wi-fi (TWS) earbuds. The true wi-fi (TWS) earbuds aka hearables shipments within the nation have already emerged because the quickest rising throughout the complete wearables market with a large year-over-year development of 700 % in 2019, in accordance with a report. Apple to this point dominated the section, whereas the Gurugram-based Noise reached the second place. Smartphone model Realme additionally debuted among the many prime 5 manufacturers, because of its reasonably priced AirPods-like Realme Buds Air.

Apple captured 27 % of the entire TWS hearables section in India in 2019, market analysis agency Counterpoint Analysis famous in its report. The corporate is claimed to have dominated the section all year long by sturdy gross sales of its second-generation AirPods. It’s also believed to stay the chief — regardless of going through stiff competitors from newcomers bringing reasonably priced options.

Following Apple, the report stated that Noise managed to seize the second spot with a double-digit share of 12 % within the whole TWS earbuds shipments. The Noise Photographs X1 Air and X5 have been reportedly amongst the top-five best-selling TWS fashions in 2019.

American firm JBL, which is owned by Samsung-subsidiary Harman Worldwide, captured the third place within the TWS gadgets section within the nation with eight % share in 2019. The report stated that the launch of the JBL C100TWS with an introductory low cost of Rs. 4,000 helped the corporate make its success within the Indian market.

Samsung and Realme have been additionally amongst the top-five TWS manufacturers, as per the report. The South Korean firm notably captured seven % share within the general shipments outcomes — focusing on a big put in base of Galaxy-series smartphones.

“The growing audio content material consumption, portability, and developments like well being and health monitoring, sensible assistants are making TWS standard amongst smartphone customers and driving the demand,” stated Shilpi Jain, Analysis Analyst, Counterpoint Analysis.

Within the record of top-five best-selling hearables within the nation in 2019, Apple AirPods led the market, adopted by Realme Buds Air, Ptron Bassbuds, Noise Photographs X1 Air, and Noise Photographs X5. You will need to be aware whereas Apple, Ptron, and Noise have been out there of TWS gadgets for a while, Realme entered the market with the Realme Buds Air in December. The corporate is believed to have short-term success largely attributable to providing a form-factor and design that mimics AirPods.

“An all-round related gadgets IoT technique, is prompting entry of many smartphone OEMs on this fast-growing section. Some manufacturers are utilizing an reasonably priced pricing technique and powerful development momentum whereas some are leveraging leading edge options to command a premium,” Jain stated.


Is AirPods Professional the perfect pair of really wi-fi headphones on the planet? We mentioned how one can choose the perfect one, on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts or RSS, obtain the episode, or simply hit the play button under.



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