AMC Theatres boss criticizes Warner Bros. for HBO Max 2021 launch plans

AMC Theatres boss criticizes Warner Bros. for HBO Max 2021 launch plans


Angela Lang/CNET

AMC Theatres CEO Adam Aron spoke up Thursday, slamming Warner Bros.’ plan to launch its 2021 motion pictures, together with Dune, The Suicide Squad and The Matrix 4, on streaming service HBO Max the identical day they will hit cinemas.

“Clearly, Warner Media intends to sacrifice a substantial portion of the profitability of its film studio division, and that of its manufacturing companions and filmmakers, to subsidize its HBO Max startup,” Aron mentioned in an announcement beforehand revealed by The Hollywood Reporter. “As for AMC, we are going to do all in our energy to make sure that Warner doesn’t achieve this at our expense. We are going to aggressively pursue financial phrases that protect our enterprise.”

AMC and different movie show chains have struggled by 2020 on account of the coronavirus pandemic — it tried to get audiences again by launching $99 non-public theater leases and displaying basic motion pictures.

Warner Bros.’ 2021 movies can be out there to subscribers of the $15-a-month streaming service for one month after launch. The corporate had made a take care of cinema chains to supply a bigger reduce of ticket gross sales — as much as 60% — in a one-off settlement for Surprise Girl 1984, which hits theaters and HBO Max on Dec. 25, as beforehand famous by CNET sister web site GameSpot.

AMC has began “a direct and pressing dialogue with the management of Warner on this topic,” Aron mentioned. He additionally expressed hope as coronavirus vaccines draw close to.

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