Amazon is piloting the usage of video convention calls to confirm the identification of retailers who want to promote items on its web sites, in a brand new plan to counter fraud with out in-person conferences within the pandemic, the corporate mentioned on Sunday.
The world’s largest on-line retailer has lengthy confronted scrutiny over the way it polices counterfeits and allegedly unsafe merchandise on its platform. Fakes have annoyed high labels like Apple and Nike and discouraged some from promoting by way of Amazon in any respect.
Amazon mentioned its pilot started early this yr and included in-person appointments with potential sellers. Nevertheless, it switched completely to video conferencing in February due to social distancing necessities associated to the extremely contagious coronavirus, which has contaminated greater than 2.9 million folks globally.
The interview vetting, on high of different risk-screening carried out by Amazon, has been piloted with greater than 1,000 service provider candidates based mostly in China, america, United Kingdom, and Japan, Amazon mentioned.
The additional scrutiny by Amazon may make it tougher for some China-based sellers, who’ve registered a number of accounts utilizing non-public web networks or pretend utility payments. China-based retailers accounted for 40 p.c of the highest 10,000 Amazon sellers in Europe, based on 2019 analysis from agency Market Pulse.
© Thomson Reuters 2020
(This story has not been edited by NDTV workers and is auto-generated from a syndicated feed.)