AirPods Gross sales to Enhance, however Apple’s TWS Market Share Dropping: Report

AirPods Gross sales to Enhance, however Apple’s TWS Market Share Dropping: Report


Apple is shedding its dominant grip on the wi-fi earbuds market and now holds simply 35 % of the fast-growing phase market, as per Q2 2020 analysis knowledge by Counterpoint. Extra inexpensive options from Chinese language rivals have eaten into Apple’s share in a quick rising true wi-fi stereo (TWS) earphones market, whereas Samsung can also be anticipated to supply stiff competitors to the corporate within the latter half of the yr. Even on this state of affairs, the market tracker predicts Apple is prone to enhance gross sales of its AirPods TWS earphones this yr by one-third.

As per a Bloomberg report citing knowledge from Counterpoint Analysis’s Q2 2020 figures, Apple on the finish of the final quarter had simply over a 3rd of the market at 35 %. It’s adopted by Xiaomi at 10 % and Samsung at 6 %. Jabra and JBL had a three % share every, with different gamers making up 43 % of the market, Counterpoint mentioned. Established audio manufacturers like Sennheiser, Beyerdynamic, and Audio-Technica barely registered within the knowledge, every holding 0.three % share or much less and competing within the premium market.

Apple accounted for almost half of all gross sales within the really wi-fi earphones class (TWS) in 2019, and is anticipated to promote 82 million items this yr, up from 61 million the earlier yr, as per the analysis knowledge. Nevertheless, rival corporations providing options at decrease costs have emerged, consuming into Apple’s market share.

“The low-to-mid finish phase together with Chinese language manufacturers and U.S. makers equivalent to JLab is taking away share from the premium market,” Counterpoint analyst Liz Lee is quoted by Bloomberg to say.

Additionally notably, though Apple got here to outline the TWS market, most of the iPhone-related AirPods benefits are misplaced to Android customers.

“We imagine that Samsung can entice extra customers, particularly Android cellphone customers, if it offers a wider number of TWS units from mid to high-end with not less than two or three variations,” Lee added.

The analyst additionally mentioned competitors between Samsung and Apple would most likely intensify within the latter half of this yr, Samsung invests extra within the class and constructive evaluations of the brand new Galaxy Buds Dwell might shut the hole between the 2 corporations.

Samsung is projected by Counterpoint to greater than double its TWS gross sales this yr, in gentle of it increasing its earphones lineup. The analysis mentioned that the corporate would develop from eight million to 17 million this yr. Samsung’s just lately launched earbuds are priced at $170 (roughly Rs. 12,700) and have noise cancellation. Samsung mentioned that it has shipped 300,000 pairs of the product within the first few months of being obtainable, though a few of these had been bundled with the Galaxy Notice 20, as per the report.


That are the perfect really wi-fi earphones underneath Rs. 10,000? We mentioned this on Orbital, our weekly expertise podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, obtain the episode, or simply hit the play button beneath.



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